Taking care of the whole thing it really is posted and promoted is important in any advertising and marketing strategy.

However, it is mistakenly believed that it is just about making Google and its bots happy, but the reality is that optimizing content for conversions focuses more on the human eye and the quality of what you generate as a brand.

Sometimes it seems essential to win the battle against Google to position yourself in the first results of the search pages, but in the end, this is only part of the process.

Content optimization has a fundamental focus: users. That is why a basic rule of digital marketing says that it is necessary to write for humans and not for robots. When efficient content is achieved for the public, the direct consequence is good positioning.

Now, this all seems a bit confusing, but the truth is that with the correct information it is extremely simple. There are several principles that must always be taken into account when working on digital writing.



Seek to achieve goals by optimizing content for conversions

One of the first characteristics of optimized content is that it fulfills a certain function. It should be noted that content is generated with a purpose: there must always be something that is being pursued when generating it.

This being so, it is not only necessary to think of attractive content, but also to look for those elements that will lead the prospects to the final objective.

To achieve this, it is essential that the content is of high quality. It’s now no longer handiest in its manufacturing however in its content. Here you must take into account factors such as the words you use, the way you convey the message, the length, and the extra elements that reinforce the message.

Everything must be lined up correctly to be attractive enough. Also, do not forget to establish an efficient Call to Action that generates a useful reaction in the public.

When talking about specific texts for the web, it is necessary to think about SEO. However, not all the spotlights have to be on him.

The first thing to prioritize is quality content. You should ask yourself questions like what are the trending topics?; What am I going to bring to my audience with this blog post? ; Am I adding value with this information? ; What do I want to achieve with this post?

If this map is clear, writing an optimal text will be much easier. Now, it is important to emphasize the  SEO service rules so that you do not end up disappearing among all the search results.

Although this strategy must be well designed from the ground up when writing you need to take into account certain characteristics.

Avoid long sentences that contain many paragraphs.

Write naturally.

Use connectors that facilitate reading.

Naturally integrate your keyword, depending on the length of your content.

Use images that reinforce or exemplify what the text says.

Do not forget to make a catchy title that contains the keyword.

Propose solutions and not just demonstrate problems.

Use enough subtitles.

Look for support and invaluable links.

Use bold strategically to make the text easier to understand.


Think of content for different stages of your sales funnel

Your content must respond to the needs of your audience or prospects, therefore you must consider at which stage of the sales funnel the person is. Then attack this stage with specific content.

A good data analysis strategy will let you know which one is the weakest, or where there is a significant loss. This is the phase in which you should pay more attention.

For example, you already have a qualified lead and you want to increase your conversion rate. To do this, you need to know what your customer needs to go ahead and become a buyer. Here you must provide solutions and do it through content.

What can you offer? Everything will depend on your data. Analytics will tell you if prospects don't follow through because of pricing because they lack confidence because you're a new business, or they don't clearly see the solution you bring to them.

By responding to those needs you generate the most favorable content; this time you pursue the goal of completing the conversion and purchase process.